The story of how we decided on the name ‘Innov8’.

When the why is clear, the how is easy.

A. Now, what is our ‘why’?

• To understand more of the story behind Innov8, you should know the ‘why’ of our mission.

• We are passionate (I would say deeply passionate) about entrepreneurship & community building. We believe that India has the potential to become as great of a business destination as the Silicon Valley.

• What we need, is Innovation. Innovation is classy! It’s sexy. That’s what we need to harness in our youth, in our entrepreneurs & our students.

• And the best part is that Innovation is not something that can be learnt, it’s a mindset which has to be harnessed & built through collaboration & idea pollination. We were clear from day 1 that we need to name the campus around Innovation.

B. So what all names did we have apart from Innov8?

• We had names like ICABOX, Innovation Cloud, Infinity etc. ICABOX stands for Innovate | Create | Accelerate. But somehow not catchy enough. We thought let’s stick to something people can relate & understand easily.

• We stand for Innovation in work style & collaboration. We even thought of naming it ‘Innovate’. But while reading my daily news I saw the significance of the number ‘8’ & how it reflects the power of infinity. & it struck me, INNOV8, Innovate to the Infinity.

• 8 stands for infinity, Innov stands for Innovation. We are building India’s best thought centre. Innovation is the next revolution in the country. It’s a verb as well as a noun. For eg. ‘I am going to Innov8’, expressing both as a verb & a noun.

C. And that’s the story of how we came out with Innov8!

When it comes to the logo, we got the best mind when it comes to design & minimalism [Rahul Pande]. Do check out his Behance profile! He helped us realise our vision, made a super appealing & colourfully sexy logo. Innov8’s logo is very close to the logo of Project Guerrilla (when we talk about colours).

Earlier we had this logo:

But, we changed this one (because it had the Apple copyrighted Sanfransisco Font, didn’t want to upset the big guys from Cupertino) & we came up with a simpler one:

D. That’s not the end of it!

We are coming out with better collaboration methods & community building exercises. We Innov8 every day! in everything that we do. We want to be different from the masses & be the best of what we can provide to the working population of India.

We have a simple mission in mind: Collaborate Ideas | Revolutionise Work.

Dr Ritesh Malik
(Founder, Innov8)

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Website – www.innov8.work | Hotline – +91 9999-466-688

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