The Story Of Innov8’s Logo,Name and Story


The story of how we decided on the name ‘Innov8’.

When the why is clear, the how is easy.

A. Now, what is our ‘why’?

  • To understand more of the story behind Innov8, you should know the ‘why’ of our mission.
  • We are passionate (I would say deeply passionate) about entrepreneurship & community building. We believe that India has the potential to become as great of a business destination as the Silicon Valley.
  • What we need, is Innovation. Innovation is classy! It’s sexy. That’s what we need to harness in our youth, in our entrepreneurs & our students.
  • And the best part is that Innovation is not something that can be learnt, it’s a mindset which has to be harnessed & built through collaboration & idea pollination. We were clear from day 1 that we need to name the campus around Innovation.

B. So what all names did we have apart from Innov8?

  • We had names like ICABOX, Innovation Cloud, Infinity etc. ICABOX stands for Innovate | Create | Accelerate. But somehow not catchy enough. We thought let’s stick to something people can relate & understand easily.
  • We stand for Innovation in work style & collaboration. We even thought of naming it ‘Innovate’. But while reading my daily news I saw the significance of the number ‘8’ & how it reflects the power of infinity. & it struck me, INNOV8, Innovate to the Infinity.
  • 8 stands for infinity, Innov stands for Innovation. We are building India’s best thought centre. Innovation is the next revolution in the country. It’s a verb as well as a noun. For eg. ‘I am going to Innov8’, expressing both as a verb & a noun.

C. And that’s the story of how we came out with Innov8!

When it comes to the logo, we got the best mind when it comes to design & minimalism [Rahul Pande]. Do check out his Behance profile! He helped us realise our vision, made a super appealing & colourfully sexy logo. Innov8’s logo is very close to the logo of Project Guerrilla (when we talk about colours).

Earlier we had this logo:


But, we changed this one (because it had the Apple copyrighted Sanfransisco Font, didn’t want to upset the big guys from Cupertino) & we came up with a simpler one:


D. That’s not the end of it!

We are coming out with better collaboration methods & community building exercises. We Innov8 every day! in everything that we do. We want to be different from the masses & be the best of what we can provide to the working population of India.

We have a simple mission in mind: Collaborate Ideas | Revolutionise Work.

Dr Ritesh Malik
(Founder, Innov8)

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